Please note that there are two posts needed to successfully complete the discuss

Please note that there are two posts needed to successfully complete the discussion board assignment. An initial post addressing the discussion board topic is due by end of day Saturday. A response post to at least one other student is due by end of day Tuesday. Recall “Mini Case 4: Nike’s Core Competency: The Risky Business of Creating Heroes.” The case discusses the risks associated with using celebrity athletes in marketing. Discuss another company that experienced negative situations with using celebrity athletes. Do you believe they handled the fall-out well? Why, or why not? Answer in about a paragraph