Operations ManagementIndividual
Case Study 1
Case: Grocery Delivery in the United States: Trying to Bag Profits
Questions
1. What makes online grocery delivery a potentially attractive business?
2. What are the challenges of getting the groceries “the last mile” to customers’ homes?
3. How have online grocery companies differed in the activities and assets they have employed in
their efforts to build a profitable delivery business?
4. Why have online grocery companies found it difficult to make this a profitable business?
Assignment Instructions
Answer the above questions. In your answer, showcase your critical thinking and how you
apply learnings from this course.
Length Limit: No more than 4 pages, double-spaced, excluding references and appendices.
Use APA 7 Reference Style.
The similarity score should be 10% or less as a rule of thumb
. .
Do not copy and paste from AI chatbots. If detected, an Academic Integrity Report (AIR) will be filed.
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