The Assignment Task(s) This Assignment was developed to assess the following Lea

The Assignment Task(s)
This Assignment was developed to assess the following Learning Outcomes:
Knowledge and Understanding
By the end of the course of study students will have acquired knowledge & understanding of:
A1: current strategic concepts, models & frameworks which lead to the identification, creation, delivery
and control of value, and hence sustainable competitive advantage
Intellectual Skills
By the end of the course of study, students will be able to:
B1: critically evaluate, analyse and synthesise a wide variety of data from disparate sources with little
guidance in order to understand the competitive marketing environment surrounding a named brand.
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B2: competently select and apply appropriate frameworks to generate and recommend
effective customer value creation strategies & plans.
Practical Skills
By the end of this course of study, students will be able to:
C1: identify, gather, and analyse the appropriate data to conduct a marketing audit leading to
a reasonable & persuasive marketing plan
Transferable Skills
By the end of this course of study, students will have developed:
D1: confidence and flexibility in identifying and defining complex problems, and skills in developing and
communicating logical recommendations