Extra Credit Assignment
you are the Marketing Director at a company that sells jewelry. The company has recently purchased a jewelry company that specializes in men’s bracelets. Your manager has given you the task of creating an email marketing campaign.
The customer journey that you want to use will have 3 separate emails that will be sent to your customer. Your customers are sensitive to price but are willing to spend more money on products that they deem to possess superior quality.
Write the 3 emails that will support this marketing campaign. Explain your goals for each of the emails you create.
Descriiption of requirements
R1. Create 3 emails to support the customer journey. (10 pts)
R2. Explain the goals for each email that supports the customer journey. (30 pts)
R3. A compelling subject line. Under 90 characters. (10 pts)
R4. Email content that is consistent with where the customer is in their journey and the goals of the email. (30 pts)
R5. Finished with a strong call to action (20)
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