Answer questions on the ‘Wipro – Building a Global B2B Brand’ case study Present

Answer questions on the ‘Wipro – Building a Global B2B Brand’ case study
Present your answers using effective business communication.
Showcase your work in slide deck format. Answer all questions thoroughly and
lead back to the core of the question.
Questions:
1. Begin your deck with an Overview of the Market and a Current
Situation Analysis [3 marks]
2. What are WIPRO’s strengths and weaknesses today (2006)? [2 marks]
3. Who are WIPRO’s target customers? What are they looking for? [2 marks]
4.. What are the key decisions that Paul is grappling with in 2006? [3 marks]
5.. Articulate WIPRO’s brand positioning. [2 marks]
6.. How you would bring the chosen positioning alive to WIPRO’s target audience, and
how would you reach them, given the budget of $1.3 million? [8 marks]