For your submission this week:
Take your discussion post insight for Module 1 and create a Customer Profile from the insight and data you gathered.
Next, outline the 5 stages of the decision-making process you anticipate your customer to go through when considering your product or service from the discussion.
Your paper should be 2-3-pages in length and conform to APA guidelines in the CSU Global Writing CenterLinks to an external site.. Include at least 4 scholarly references in addition to the article mentioned above. The CSU Global Library is a good place to find these references.
Please reference the required readings below:
https://www.marketing91.com/importance-consumer-buying-behavior/
https://www.marketing91.com/customer-profile/
https://blog.hubspot.com/marketing/market-research-buyers-journey-guide
https://www.lucidchart.com/blog/consumer-decision-making-process#:~:text=This%20is%20the%20process%20by,decision%20and%20post%2Dpurchase%20evaluation
https://blog.hubspot.com/service/customer-profiling
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