You have created a new brand under which your company will sell functional ready

You have created a new brand under which your company will sell functional ready-to-wear for women in the United States.
The products created under this brand will utilize fabrics that have some of your original paintings imprinted as original patterns.
The brand offers convertible jackets that are intended to be its most important product. You have carefully designed and constructed the garment. The process is repeatable, however no new machine has been created to manufacture it; the product innovative because of it’s unique way to transform, although during focus groups some participants have mentioned that it reminds them of a competitor’s jacket.
Your brand does carry your name, and so does your artwork created for the fabrics (Your artwork is signed by you and your designs too).
Which steps should you take to build the Intellectual Property Portfolio of your brand?
Name and explain your answers, indicating the value that each step has for your brand and/or company, as in the following example:
1. Register Trademark: I should hire an attorney to file my trademark registration with the USPTO. Having my trademark registers offers the following advantages or brings the following benefits to my company…. (explain).
Utilize all previous lessons to support your answers.
Mention: Copyrights, Trademarks, Patents and Trade Dress (indicating which ones are applicable according to you and which ones are not).