(Original Content Only) (1200 words total, 300 words per
question) (Apa citation, In-text citation)
Student Name: Johann V. Smith
Assignment Title: Weekly Integration Assignment 02
Date: 4 July 1776
After reviewing chapters 2 and 3 of the Kotler & Keller text, and using specific information derived from text, provide a brief comment about each of the following:
The benefit to an organization’s marketing team about understanding how marketing affects customer value and how the organization can effectively monitor and improve its marketing activities and performance. Please be as specific as possible about the characteristics associated with customer value, effective monitoring techniques, and marketing activity performance. Please use appropriate APA citation and attribution rules for all information sources.
[insert the body of the response here]
The benefit to an organization’s marketing team about understanding the importance of developing and implementing an effective method for analyzing the macroenvironment surrounding the organization. Please be as specific as possible about identifying the major forces and their impact on marketing success. Please use appropriate APA citation and attribution rules for all information sources.
[insert the body of the response here]
After reading the companion article (What is Strategy?), provide an explanation regarding why operational effectiveness is necessary but not sufficient when assessing organizational performance. Please use specific article-based information to support your explanation. Please use appropriate APA citation and attribution rules for all information sources.
[insert the body of the response here]
After reading the companion article (Scenario Planning: A Tool for Strategic Thinking), provide a recommendation to an organization’s executives about how scenario planning helps the organization and how it can be implemented to improve the marketing of the firm. Please use specific illustrations and information to support your recommendation to the executives. Please use appropriate APA citation and attribution rules for all information sources.
[insert the body of the response here]
Each response must be at least 300 words. The term brief suggests no more than 500 words per response.
References Cited: [use APA style and cite/reference all material used in support of responses provided]
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