This response should include an identification of the problem(s), quantitative and/or qualitative analysis, consideration of alternatives, a decision, and a plan of action.
Some of the questions to be addressed in the case analysis include:
1. What does MM Lafleur sell?
2. How does Lafleur segment the market?
3. How does MM Lafleur target the market?
4. What strategies should MM Lafleur pursue to grow the company?
5. Who are the customers? Who are the competitors?
Please review the PowerPoints on what the professor is looking for. Be very detailed with numbers, 3c’s model, quantitative analysis, qualitative analysis, alternative evaluation, and implementation.
Be very detailed with Identification of Main Issues/Problems
Analysis and Evaluation of Issues/Problems
Recommendations on Effective Solutions/Strategies
Do not use outside resources besides the ones provided.
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