Programme Title Bachelor of Business (International) Stage , Semester 1 Month

Programme Title
Bachelor of Business (International)
Stage , Semester 1
Month Year
Thursday 20th July2023
Continuous Assessment number 1
Module Title: Global Sales Management
Module Code: BB42022
Assessment Type: Individual Assignment – Essay format
Weighting: 40%
Maximal Possible Mark: 100 marks
Submission Date: Sunday 30th October 2022
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Assessment instructions for the student:
Student to submit individual assignment in essay format on the
following topics:
Select a global organisation and conduct research on the selling
platforms utilized by the organisation. Assess/analyse the sales
platforms on the basis of their commercial success, effectiveness and
reach. Describe how the organization utilizes one of the “characteristics
of modern selling”.
Word Count: 1600 – 2000 words. Font: Times New Roman 12/1.5
spacing.
The essay should be laid out as follows:
Introduction (approx. 50 words)
Brief history of organisation (approx. 200 words)
Analysis of sales platforms and recommendations. Analyse how the
company utilizes one of the characteristics of modern selling. Include
also assessment of commercial/financial performance (approx. 1200 –
1600 words).
Conclusion (approx. 150 words)
All work must be your own work, fully referenced (Harvard Referencing)
and submitted with Dorset College Cover sheet