Brief Overview: In B2B, transactions occur among many business organizations, su

Brief Overview:
In B2B, transactions occur among many business organizations, such as wholesalers and retailers. It is a transaction between companies. It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services, or use them to support their work. It is a way to promote business and improve profit.
Assignment:
As the workforce evolves, new trends emerge from the pandemic, and significant platforms make (major) changes, the best ways to carry out a B2B marketing strategy will look slightly different each year.
In today’s climate, what B2B market would you target and why? Please include the company’s background and potentially how today’s environment has changed their business.
Submission Instructions:
1 Page – The paper should be clear and concise; students will lose points for improper grammar, punctuation, and misspelling.
Use current APA style, including references. Exclude (title page and abstract).
Incorporate a minimum of 3 current references (published within the last five years), scholarly journal articles, or primary legal sources (statutes, court opinions) within your work.