Write a discussion post, answering 3 questions below. Each question should be 70

Write a discussion post, answering 3 questions below. Each question should be 70 words each. Each questions will be labeled with the chapter that it is over. Each question is based off of separate chapters in the Applied Marketing textbook.
Required Textbook: Daniel Padgett, Andrew Loos, Applied Marketing, 2nd Edition,
Wiley, ISBN: 9781119690627; 9781119693291
Chapter 4, Question 1: Describe a specific example when you used heuristics to make a purchase decision. Why did you decide to use that specific heuristic? Were you satisfied with the outcome in the end or not?
Chapter 5, Question 2: In a broad sense, why do companies conduct marketing research? How does it help a marketing manager?
In addition, what are the differences between primary and secondary data? Why and when marketing researchers collect the primary data?
Chapter 6, Question 3: Procter & Gamble has many different brands of laundry detergent. Why would one company want to have so many different brands within one product category? Also, please find a similar example based on your brand experience.