1-Why might an organization choose to pay employees greater than the market rate

1-Why might an organization choose to pay employees greater than the market rate? Why might it choose to pay less?
2-As an HR manager, what is the importance of a Job Evaluation in determining pay?
Full credit will be allocated for answers which are well-written, convincing, utilizing coherent and specific examples, and well-structured, in addition to being free from grammatical mistakes.
Please write 3-4 sentences minimum for each sub-question (2 points each)

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