our company, Rasmussen Consulting, was hired by MovieFlix, a company that provid

our
company, Rasmussen Consulting, was hired by MovieFlix, a company that
provides subscription service for on-demand Internet streaming media and
DVD-by-mail within the U.S. You are the consultant that Rasmussen has
decided to assign the MovieFlix case to.
To
begin your assignment you will need to select one of the business
problems described in the “Capstone Project Introduction” page of Module
01. You will complete this assignment in 2 parts. To complete your
assignment, you will need to do the following:
Part I
Research
your business issue. You will need to use a minimum of 4 credible
sources for your research, with 2 being academic sources, such as a book
or an academic scholarly journal. Academic scholarly journals can be
accessed through the Rasmussen Online Library. For business sources,
ProQuest and EBSCO Host are helpful.
*A note about credible sources:
Credible sources are reliable, accurate, and trustworthy. These sources
are written by authors respected in their fields of study. You want to
identify sources where the author of the article is listed, if they’ve
referenced other information, the sources should be cited so that you
can check for the accuracy of and support what they have written. Wikipedia is not considered a credible source. For more information on credible sources, please visit the Rasmussen Online Library.
In 2-3 pages, describe the problem that you’ve selected:
What is the problem?
Why is it a problem for businesses?
Why does this problem exist or what causes it?
What are some of the consequences if the problem goes unsolved?
Remember
to use proper tone in your paper. You are speaking from a “consultant”
point of view. Your audience is the Leadership Team at MovieFlix.
Make
sure to write your paper utilizing proper APA formatting guidelines,
and to include an APA formatted title page. Use NoodleBib to document
your sources and to complete your APA formatted reference page and
in-text citations.
Part II
Now
that you’ve shown MovieFlix that you’ve adequately researched their
issue it’s time to write them a formal business letter to discuss next
steps.
Write
a formal business letter from your company (Rasmussen Consulting) to
MovieFlix. For your letter, you will need to follow proper business
formatting guidelines and use “block letter formatting.” Also, include
an APA formatted title page
Your business letter needs to be a minimum of 2 pages in length and must include the following:Let MovieFlix know that you have researched the issue and what your conclusions are for their company based on your research.
Discuss latest developments surrounding the issue.
Describe
what the first steps will be in helping them to resolve their issue.
Explain why it’s important that these be the first steps and what your
role will be in helping them to implement these first steps.
Because this is a formal business letter, tone and grammar are extremely important
Save your assignment as a Microsoft Word document.