Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.
This is the course textbook. This needs to be used as a reference.
(S) MKTG: Principles of Marketing
Charles Lamb, Joe Hair, & Carl McDaniel, 2021
Cengage
ISBN.13: 978-0-357-12781-0
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