Strategic Recommendations for Global Expansion: Analyzing Political, Economic, and Cultural Factors

In this assignment, you will make recommendations about destination countries for global expansion. Make these recommendations based on your examination of political and economic systems and the culture in destination countries and how these factors influence the success of a company’s global expansion.
Continue to research the industry and the three major international competitors you selected in the Week 3 activity this research will prepare you for the activities and assignments throughout the course. Focus on the companies’ experiences in global expansion related to destination countries’ political and economic environments and the companies’ ability to adapt to local cultures.
Scenario
Assume the role of strategic global manager in a company that operates within the same industry you have researched. In your management role, prepare a presentation for the company’s board of directors to help them decide the best destination countries for global expansion.
PowerPoint Formatting Instructions
Develop a Professional Board of Directors PowerPoint presentation.

Include six to seven slides that contain the content required in the instructions.
Include a title slide with the title of the assignment, the student’s name, the professor’s name, the course title, and the date of submission (Not included in the six to seven slides).
Include a reference list with a minimum of 3 required quality academic resources on the last slide using the Strayer Writing Standards. (Not included in the six to seven slides).
Cite each source listed on your source page at least one time within your assignment.
Include citations for your references as necessary in both areas.
Develop clear and concise speaker notes for each slide.
For each slide in your presentation, use the slide for bulleted main points and provide more thorough explanations in the speaker notes area.
Provide a consistent visual theme throughout each of the slides.
Use font styles, sizes, and colors that are easy to see and formatting that makes the slides easy to read, PowerPoint/Slideshow Checklist.

Content Instructions
Why Go Global?
Explain why your company should expand globally.

Convince the board of directors that global expansion will pay off for the company, using examples of the benefits the company will receive.
Rely on your course reading and research into actual companies within the industry.

Where To Go Global? Political and Economic Concerns.
Explain the political and economic issues a company should prepare for when expanding to a foreign country based on past experiences of countries in the industry.

Research past and current company experiences in different countries in the industry you selected to discover examples of companies meeting political and economic challenges in the countries.
Describe barriers faced by each company as they operate in different economic and political systems.

Where To Go Global? Cultural Considerations.
Evaluate how a destination country’s cultural characteristics will affect the business activities of a company there.
Recommendations.
Recommend two preferred destination countries and two undesirable destination countries based on their political, economic, and cultural characteristics.

Refer to the IFE and EFE matrices completed in Week 3 for guidance.

It may be best to divide this into two slides, one for preferred countries and one for undesirable countries.
This information will be used to develop your training manual in the Week 7 assignment.

Use at least three quality resources in this assignment. Choose sources that are credible, relevant, and appropriate. Note: Wikipedia and similar websites do not qualify as quality resources.

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide to Preparing Your Global Expansion Presentation

1. Understand the Assignment Requirements

In this assignment, you need to prepare a PowerPoint presentation for your company’s board of directors. The purpose is to recommend the best destination countries for global expansion, considering:

• Political and economic environments
• Cultural factors
• Experiences of major international competitors in the industry

You’ll also need to convince the board that global expansion is a good idea and show how the company can succeed by navigating these challenges.

2. Structure Your PowerPoint Presentation

Your PowerPoint should consist of six to seven slides, with a title slide and a reference slide. Here’s how you can structure the slides:

Slide 1: Title Slide

• Include the title of the assignment, your name, professor’s name, course title, and submission date.

Slide 2: Why Go Global?

• Key Points:
  • Briefly explain why global expansion is important for your company.
  • Discuss the benefits of global expansion (e.g., increased revenue, larger market share, global brand recognition).
  • Use examples from your research of real companies in the same industry that have successfully expanded globally.
  • Speaker Notes: Expand on the key points, providing detailed examples of successful global expansions in your industry.

Slide 3: Political and Economic Concerns

• Key Points:
  • Discuss the political and economic issues a company should prepare for when expanding into a foreign market.
  • Provide examples from your research on how companies in your industry have faced political instability, economic downturns, or government regulations.
  • Mention any barriers that companies have faced (e.g., trade restrictions, economic recessions, exchange rate fluctuations).
  • Speaker Notes: Elaborate on specific political and economic challenges, drawing from real company cases, and how these challenges can be overcome.

Slide 4: Cultural Considerations

• Key Points:
  • Evaluate how the cultural characteristics of a destination country can impact business operations.
  • Discuss factors like language differences, local business etiquette, consumer behavior, and workforce dynamics.
  • Use examples from your industry to show how companies have adapted (or failed to adapt) to cultural differences.
  • Speaker Notes: Provide a more detailed analysis of cultural challenges, including specific cases where companies either succeeded or struggled due to cultural differences.

Slide 5: Recommended Countries for Expansion

• Key Points:
  • Recommend two preferred countries for expansion based on the political, economic, and cultural factors you’ve analyzed.
  • Explain why these countries are ideal for your company’s global expansion, supporting your recommendations with specific facts.
  • Speaker Notes: Explain the reasoning behind selecting these countries, referring to the favorable political stability, economic growth, and cultural alignment with your company’s goals.

Slide 6: Undesirable Countries for Expansion

• Key Points:
  • Recommend two undesirable countries for expansion based on their political, economic, and cultural characteristics.
  • Explain the challenges your company might face in these countries, backed by examples.
  • Speaker Notes: Discuss why these countries may pose significant barriers to success for your company, providing details on political instability, economic downturns, or cultural incompatibility.

Slide 7: Reference List

• Key Points:
  • Provide a list of at least three academic and credible sources used in your research (e.g., academic journals, books, or reputable websites).
  • Speaker Notes: Ensure that your sources are cited correctly in APA format and that the information is relevant to the assignment.

3. PowerPoint Formatting

• Choose a professional, clean visual theme that makes the content easy to read and visually appealing.
• Use clear and consistent fonts, sizes, and colors that ensure readability.
• Ensure that each slide contains concise bulleted points, with detailed explanations in the speaker notes.
• Make sure the design is not too busy—keep it simple and focused on the content.

4. Writing Speaker Notes

• Each slide’s speaker notes should be detailed enough to help you explain the points on the slide thoroughly. Think of it as a script or a detailed explanation that expands on the bulleted points.
• The speaker notes should highlight key examples, elaborate on research findings, and explain complex points.

5. Final Review

• Ensure that you have cited your sources in both the slides and the speaker notes.
• Double-check your grammar, spelling, and formatting to ensure professionalism.
• Review the content to confirm that you’ve addressed all aspects of the assignment:
  • Why go global?
  • Political and economic concerns
  • Cultural considerations
  • Recommended and undesirable countries

By following these steps, you’ll be able to create a clear, persuasive, and professional PowerPoint presentation for your company’s global expansion strategy that aligns with the assignment’s requirements

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