Long Cycle Case Chart for the GSK Case

Following the instructions in Learning with Cases from the Ivey course pack (attached in file), complete the long cycle case chart for the GSK case (attached in file) assigned from your course pack.
Notice the section “Case Data Analysis” has a parenthetical note, “(Course frameworks and analytical tools).” This is a placeholder for a LOT of information. For BUAD 301, “Course frameworks” are any analytical paradigms described in the case itself or in the reading that is paired with the case. For other classes in the College of Business and Economics, “Course frameworks” are any analytical paradigms described in (1) the case itself, (2) any assigned readings, and (3) lectures. “Analytical tools” are all of the methods of analyzing a case explained in Note 7 for of the Student Guide to the Case Method in your course pack. Complete every method of analysis for which the case provides sufficient data and add that information to your Long Cycle Case Chart. Not every case provides all of the information necessary to complete every method of analysis explained in Note 7. Make a note of any analysis that could not be completed due to lack of information. A professor may provide that missing information as part of a case exam prompt.

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide to Structuring and Writing Your Long Cycle Case Chart for the GSK Case

Step 1: Understand the Assignment Requirements

  • Carefully read the instructions from your course pack and the “Learning with Cases” guide.
  • Pay close attention to the “Case Data Analysis” section, which requires the application of course frameworks and analytical tools.

Step 2: Gather Your Resources

  • Course Frameworks: Identify analytical paradigms from the case, assigned readings, and lectures.
  • Analytical Tools: Refer to Note 7 of the “Student Guide to the Case Method” to determine which methods of analysis are applicable.
  • Case Study: Read the GSK case thoroughly and take notes.

Step 3: Set Up Your Long Cycle Case Chart

  • Create a structured format for your chart.
  • Ensure you have the following sections:
    1. Issue Identification: Identify the key problems and opportunities in the case.
    2. Case Data Analysis: Use relevant course frameworks and analytical tools.
    3. Alternatives and Evaluation: List possible solutions and assess their strengths and weaknesses.
    4. Recommendations: Provide a well-supported recommendation.
    5. Implementation Plan: Outline steps to execute your recommendation.
    6. Key Takeaways: Summarize the learning points from the case.

Step 4: Conduct a Thorough Case Data Analysis

  • Apply every applicable method of analysis based on the case data.
  • If certain analyses cannot be completed due to missing data, make a note of it.

Step 5: Develop Your Alternatives and Evaluate Them

  • List possible courses of action.
  • Compare them based on feasibility, risk, and expected outcomes.

Step 6: Make a Clear and Justified Recommendation

  • Select the best alternative and support your choice with data.
  • Explain why your recommendation is the most effective solution.

Step 7: Create an Implementation Plan

  • Develop an actionable strategy with a timeline.
  • Address potential challenges and how to overcome them.

Step 8: Review and Finalize Your Chart

  • Ensure all sections are complete and well-organized.
  • Check for clarity, conciseness, and logical flow.
  • Proofread for grammar and formatting consistency.

Step 9: Prepare for Possible Exam Questions

  • Be ready to discuss any missing data points that may appear in a case exam prompt.
  • Review your work with a focus on applying frameworks effectively.

Following these steps will help you systematically complete your Long Cycle Case Chart for the GSK case while ensuring a strong, analytical approach. Good luck with your assignment!

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