Assingments % - Ethical Challenges and Marketing Effectiveness: Analyzing Corporate Responsibility

Introduction (100 words)
Company Overview (200 words)
Ethical Challenges of the company (Briefly explain two significant ethical challenges of the company) (1000 words)
Analyze how effective its marketing function is in addressing each of these ethical challenges (1000 words)
Make recommendations based on the analysis (800 words)
Conclusion (100 words)

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step 1: Understand the Assignment Requirements

Your paper should cover three main sections:
1. Ethical Challenges (1000 words) – Identify and explain two significant ethical issues faced by the company.
2. Marketing Analysis (1000 words) – Assess how well the company’s marketing strategies address these ethical challenges.
3. Recommendations – Provide actionable suggestions based on your analysis.

Step 2: Research the Ethical Challenges

Choose a company and investigate two major ethical issues it has faced. These could be related to:
- Environmental sustainability
- Labor practices
- Consumer privacy
- Misleading advertising
- Supply chain ethics
Use credible sources such as company reports, industry news, and academic journals.

Step 3: Structure the “Ethical Challenges” Section (1000 words)

Introduction (100-150 words): Briefly introduce the company and mention the two ethical challenges.
Challenge 1 (400-450 words): Explain the first ethical issue in detail, including its causes, impact on stakeholders, and public perception.
Challenge 2 (400-450 words): Describe the second ethical issue similarly.
Conclusion (50-100 words): Summarize the key points.

Step 4: Analyze the Marketing Function (1000 words)

Introduction (100-150 words): Introduce the company’s marketing strategies and their role in ethical positioning.
Marketing & Challenge 1 (400-450 words): Evaluate how the company’s marketing responds to the first ethical issue. Is it addressing the concern effectively, or does it appear as damage control?
Marketing & Challenge 2 (400-450 words): Assess the company’s approach to the second challenge. Use real examples such as campaigns, public relations efforts, and corporate social responsibility (CSR) initiatives.
Conclusion (50-100 words): Summarize your findings.

Step 5: Make Recommendations

Based on your analysis, suggest realistic improvements for the company’s marketing strategies.
Ensure your recommendations are practical, ethical, and aligned with industry best practices.
Support your ideas with examples from successful companies or academic theories.

Step 6: Revise & Finalize

Check word count and ensure each section meets the requirements.
Edit for clarity, grammar, and flow.
Cite your sources correctly (APA, MLA, or as required by your instructor).

By following this guide, you’ll have a clear roadmap to completing your assignment effectively.