Business Development Roadmap for Your Ice Cream Shop

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Competency
Apply techniques used in business development.
Student Success Criteria
You can view the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link in the Details & Information pane.
Scenario
You have decided to open an ice cream shop and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit that focuses on helping entrepreneurs start their businesses with funding and guidance. The non-profit also hosts a business pitch competition for anyone who is a client. One of the requirements of the SBA business pitch competition is that each participant must do a Business Development Roadmap to document the process that you will use to create a business development strategy.
Instructions
Develop a Business Development Roadmap using the provided template.
MAN6500 Business Dev Road map Template_Revised 2024 Accessibility Edited.pptx
The following areas are listed in your roadmap:
Planning and Identifying Priorities
Client prospecting
Market research on your industry and area
Networking Strategy
Marketing strategy
For each area, list the key implications (opportunity or strength) to your Ice cream shop business
Make sure to use audience-specific language and a professional tone throughout the document.
Clear organization, APA formatting for the references list, and proper grammar and punctuation are required.
A – 4 – Mastery
Comprehensive description of the following areas in the roadmap: Planning and Identifying Priorities Client prospecting Market research on your industry and area Networking strategy Marketing strategy
A – 4 – Mastery
For key area, comprehensive implications (opportunity or strength) to your ice cream shop business.
A – 4 – Mastery
Comprehensive use of clear organization, APA formatting for the references list, and proper grammar and punctuation.

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide to Writing Your Business Development Roadmap

1. Understand the Assignment Requirements

In this assignment, you need to develop a Business Development Roadmap for your ice cream shop. The roadmap must focus on:

• Planning and Identifying Priorities
• Client Prospecting
• Market Research
• Networking Strategy
• Marketing Strategy

Each area must identify the key implications (strengths or opportunities) for your business. The goal is to create a clear and organized plan that can help you start and grow your business.

2. Set Up the Structure

Your Business Development Roadmap should follow the provided template. The following is a general structure to guide you:

Introduction

• Provide a brief overview of your ice cream shop business.
• Mention your goals for the business pitch competition, specifically focusing on how the Business Development Roadmap will support your growth.

Body of the Roadmap

For each area, do the following:

1. Planning and Identifying Priorities

   • Define what goals and priorities you need to set for your business.
   • Consider your short-term and long-term goals (e.g., moving to a storefront, gaining a certain number of customers per month).
   • Identify key success factors such as location, brand recognition, and community engagement.
   • Implication: Opportunity to streamline operations and focus on areas with the highest growth potential (e.g., location selection or product offerings).

2. Client Prospecting

   • Define your ideal target audience (e.g., local families, college students, tourists).
   • Identify strategies to attract new clients, such as special offers or referral programs.
   • Implication: Opportunity to build a loyal customer base by offering personalized experiences (e.g., seasonal flavors, custom orders).

3. Market Research on Your Industry and Area

   • Research local trends in the ice cream industry and consumer preferences.
   • Evaluate your competition and determine what sets your shop apart (e.g., organic ingredients, unique flavors).
   • Implication: Opportunity to position your ice cream shop as a premium, locally-sourced brand in a competitive market.

4. Networking Strategy

   • Identify key contacts that will help your business (e.g., suppliers, local event organizers, influencers).
   • Plan how you will engage with the community and build relationships (e.g., hosting events or joining local business associations).
   • Implication: Strength in community engagement could enhance brand loyalty and word-of-mouth referrals.

5. Marketing Strategy

   • Outline how you will promote your ice cream shop both online and offline (e.g., social media, local ads, grand opening event).
   • Consider collaborations, sponsorships, or loyalty programs that can increase visibility.
   • Implication: Opportunity to increase visibility and customer engagement through creative marketing campaigns and partnerships with local businesses.

3. Writing the Roadmap

• Use clear, concise language and maintain a professional tone throughout the document.
• Include APA formatting for any references you include (e.g., market research data or industry reports).
• Use the Business Development Roadmap Template provided to organize your information effectively.
• Remember to include implications (strengths or opportunities) for each of the five areas.

4. Conclusion

• Summarize how the roadmap will help your ice cream shop succeed.
• Reaffirm the importance of each strategy in building a strong foundation for your business growth.

5. Final Review

• Ensure that your roadmap is organized logically and easy to follow.
• Proofread for grammar, spelling, and punctuation errors.
• Double-check that you are using APA formatting for references.

By following these steps, you’ll be able to develop a comprehensive Business Development Roadmap that will guide your ice cream shop’s growth and success!

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