Here are two videos for Emirates Airlines, first class travel. The first one is

Here are two videos for Emirates Airlines, first class travel. The first one is paid advertisement by Jennifer Aniston. The other is Casey Neistat, a prominent vblogger on YouTube (was unpaid, but did get an upgrade to $21,000 Emirates first class).
Jennifer Aniston:

Casey Neistat:

QUESTIONS
1- Generally speaking, what is appealing about vbloggers? What make a vblog go viral?
2- Discuss how the content is curated? Who is the target audience /target customer segments for $21,000 Emirates Airlines travel ticket for a 7+ hour flight? (Think global)
3- Connect Anniston and Neistat videos to the target audience? Which one is a better fit? Or, does this matter?
4- What are the nuances that make either one of the videos more successful?
5- How does Emirates Airlines measure the “success” of its promotional efforts?