In regards to Wikidata, my employer is “planning to present the initial marketi

In regards to Wikidata, my employer is “planning to present the initial marketing to publishers of scholarly library journals.” Basically, he wants to increase the awareness of wikidata and encourage publishers of scholarly articles to use Wikidata.
The only instructions given are:
1) Product: what is the thing? How do you define it, explain it and its benefits to potential users?
2) Price: how much are people willing to spend to get the benefits? In this case it might be more time/energy/inconvenience rather than money. This could be secondary research on similar products and how often they are used.
3) Placement: who is the target audience and what is the best way to get this product in front of their
face?
4) 4) Promotion: how do you create brand awareness and encourage users to spread the word?
I have wrote a portion of the paper; however, I am confused based on his own person research report/study he did (I will link it). He suggests marketing ideas in his study, so I am confused if I should go off of his ideas or think of my own. He is a school librarian so there has to be a realistic approach on how awareness would be increased.
Attached is my partial overview so far and his study.