. You must support your answers to the case study questions with material from C

. You must support your answers to the case study questions with material from Chapter 1 of the Armstrong & Kotler, 2022 text and with details from the case study. Part of the grading rubric is to cite in APA format (Armstrong & Kotler, 2022) from the course material a minimum of 3-4 times and reference the textbook once at the end of your case study analysis: Armstrong, G. & Kotler, P. (2022) Marketing An Introduction (15th Ed.). Pearson
please use Title: Marketing: An Introduction (15th ed) 2022
Author: Gary Armstrong and Philip Kotler
Publisher: Pearson
ISBN: 9780137704354 OR 9780138161866 OR 9780137476480
as the source