Research Report Building Your Customer Loyalty Research Plan for a Management-Le

Research Report
Building Your Customer Loyalty Research Plan for a Management-Level Use Case
Continue with your findings and feedback from your previous work to complete your research plan and presentation. Continue with the scenario you selected for this portion of the research plan and complete i,j,&k. Present your research plan as a PowerPoint or other suitable presentation format for a Management-Level Use Case.
Build your research plan, include:
Identifying Data Sources
Channels for Analysis
Search Parameters and Source Languages
Research Methods
(a,b,c,d, make any needed improvements from the discussion feedback and include in this weeks assignment)
Developing a Hypothesis
Time Frame for Analysis
Identifying the Project Team
Determining the Depth of Analysis (e,f,g,h, make any needed improvements from the assignment feedback and include in this weeks assignment)
Building the Coding Framework
Taking a Sentiment Approach
Filtering Spam and Bots
Scenario 1: E-learning Platform
Task: You are a marketing analyst for a new e-learning platform.
Scenario 2: Fashion Retailer
Task: You are a marketing manager for a high-end fashion brand.
Scenario 3: Local Coffee Shop
Task: You are a digital marketing specialist for a local coffee shop.
Scenario 4: Your company or company of your choosing
Task: You are a digital marketing specialist for a company.
Your well-written paper should meet the following requirements:
Be about 20 slides in length, which includes the needed information from sections a,b,c,d,e,f,g,h, i, j,k from the previous work, but they should be included in the overall document, the required title and reference pages, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step instructions.
Review the grading rubric to see how you will be graded for this assignment.