In this part … Define who you are — your values, passions, strengths, skills, an

In this part …
Define who you are — your values, passions, strengths, skills, and more — which is why there’s a whole chapter devoted to increasing your self-knowledge.
Identify other people who are important to your sense of self, especially in a business setting — your target audience and your competitors.
Draft a personal brand profile. This document pulls together your key ideas about yourself.
Forge your unique promise of value. This promise lies at the heart of who you are and what you can accomplish, which means you can’t fully tap into the power of personal branding without it.
Side Notes about me: I am a teacher as well as a coach. I have old school southern values. I love Jesus, I love being a wife and mom and I love making a difference in my student/ athletes lives. I hold high expectations for myself and have a very strong work ethic.