Write a paper about RECENT marketing
techniques and procedures that are utilized to market products. In other words,
you will be expected to write an in-depth analysis of the company Nike and its significant RECENT
improvements or advancements in its marketing.
A significant part of the paper is to be able to show that the marketing advances you discuss in the paper are actually advances and are seen as advances by customers and the industry.
Need to see advances in the
area of marketing (Product, Price, Promotion, Distribution, Target Marketing,
Marketing Research, etc…) that you are researching. Reciting or reprinting
definitions should occupy only a small section of your paper. I want the
majority of your paper to focus on RECENT ADVANCES in
marketing in your chosen organization. Additionally,
you must show that the marketing advances you discuss had a positive financial
impact on organizational operations, justified through outside sources showing
the advances were financial successes.
Popular press publications are often the best place to start looking for these types of organizations. Success stories appear daily covering organizations that have risen to the top of their industry based on advances in specific marketing areas.
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