To create your final paper, use your mini-assignments as the foundation but avoi

To create your final paper, use your mini-assignments as the foundation but avoid copying and pasting directly. Allocate more space to your suggested marketing strategies, and ensure that your final paper is well-organized, structured logically, and flows smoothly from beginning to end. Enhance your writing by improving your tone, content, and clarity.
Your final paper should begin with an executive summary that is concise and no more than one page long. Consider what the reader is most interested in, which is your recommended marketing strategies that are tailored to achieving the marketing objectives supporting the organization′s mission and business goals. There is no ″cookie-cutter″ format for the executive summary, and each student′s information varies. Be sure to emphasize the critical proposal and decision factors, as well as the anticipated outcomes of the plan′s recommendations.
Include a separate bibliography that consists of online and offline sources that you have used throughout your marketing plan′s development. Each student/team must include a minimum of five references that support the information presented in their marketing plan. APA format must be used for your citations and references section. If you are working in a group, only one member should submit the final paper. Please consult the grading rubric for additional guidance.
Please find the instructions below and let me know if you have any questions.
Executive Summary: The executive summary provides a summary of the marketing plan′s key proposal, recommendations, decision factors, and projected outcomes. It should be written after the entire marketing plan has been developed and should focus on the strategy sections.
Company Overview: This section includes a brief desсrіption of the company, its mission statement, background, and competitive advantages. It should also include a competitive analysis, identifying direct and indirect competitors, and creating a competitive matrix to establish the company′s competitive advantage.
Situation Analysis: The situation analysis should identify at least two significant factors for each of the SWOT components and applicable trends that are statistically supported.
STP Segmentation: Provide a detailed desсrіption of the target market(s), segmenting the market using more than just demographic or age methods. Explain why this is the best segment to target and define the type of market-targeting strategy to reach this market. Develop a positioning statement that aligns with the objectives, mission statement, and SWOT analysis.
Goal and Objectives: Define the goal(s) of the marketing plan and ensure that the objectives are measurable and quantified.
Marketing Strategy: Clearly state the marketing strategy and rationale for your choice, whether it is market penetration, market development, product development, or diversification. Use the 4P′s of the marketing mix (product, place, price, promotion) to develop a comprehensive marketing plan that aligns with the chosen strategy. Remember, this section is not about the company′s current marketing strategy, but your recommended marketing strategies.
Evaluation and Control Metrics: Define how the progress of outcomes in the plan will be monitored and how success will be measured, connecting these metrics to the objectives and goals.
References: Provide a separate bibliography that includes online and offline sources used throughout the development of the marketing plan. Each student is required to provide a minimum of five references that support the information in the plan, with references and citations in APA format.
** Report structure and formatting
A final report will be written. 5-6 pages in the body of the paper (double-spaced, 1” margins, 12-point font), excluding your cover page, executive summary, and references.
Use a professional business style of writing and report format.
Academic writing generally does not employ first-person pronouns (″I,″ ″me,″ ″my,″ ″we,″ ″us,″ etc.). Avoid using them except when you describe your own experience or observations.
Number the pages.
Number the sections of the report (1.1, 1.2, 2.2.1, etc.).
Include at least five external sources in addition to the textbook. Apply marketing models, theory, terminology, and concepts discussed in class throughout the plan.
Use APA style. A properly formatted APA reference page begins on a new page, after the end of the text. References cited in text must appear in the References list and vice versa.
We use the Turnitin Canvas Integration. We must avoid committing either accidental or intentional plagiarism. See how to avoid plagiarism at https://library.hccc.edu/c.php?g＝905205&p＝6517693(Links to an external site.)Links to an external site.
Grading rubric