This assignment represents the culmination of all your hard work of research. By

This assignment represents the culmination of all your hard work of research. By deeply understanding the company, its strategy, current initiatives, and its competitive advantages, you can now determine what the company’s marketing team should do differently to optimize its outcomes.
Your presentation should start with brief highlights from your research (the most important parts that helped shape your
recommendations). You should then present your three recommendations. For each of the recommendations, you must be very clear on the following:
1. What you recommend (or said differently, the “what to be done”) and how it’s innovative (no recommendation should be to continue what they are doing…)
2. Why they should do it (which ties back to your research and covers what gap is being addressed as well as addresses how it fits in the bigger picture of the company)
3. What the impact will be by quantifying the improvement (this is essentially the ROI, you will not be held to fully justify the
financials but it needs to make sense).
I will provide the research as attachments for reference. All three questions above must be answered for each of the 3 recommendations.