TAKE YOUR TIME AND READ IT CAREFULLY Analytical Essay:   Thesis   Body 1   150-2

TAKE YOUR TIME AND READ IT CAREFULLY
Analytical Essay:
 
Thesis
 
Body 1   150-200 words
Body 2   150-200 words
Body 3   150-200 words
 
Conclusion
 
First brand and product: Apple series 9 smart watch ads on YouTube

 
Second brand and product: Casio A158WA traditional watch ads on YouTube

 
The thesis should include Brand, product and the social media platform which is youtube. And the 3 body topics.
 
Be sure to include specific features from the Ads Text, Images (including color), Sound (if any), Slogan b. rhetorical appeals where appropriate/helpful c. Type of ad (commercial, print, or jingle)
Be sure to include in each body paragraph: 
·         Topic sentence tied to the thesis
·         Product(s) being studied
·         Platforms or places the ad appeared.
·         Proof of your claims via measurable evidence
·         1-2 citations of your academic sources to support your claims/ideas
 ANALYTICAL argument about the measurable impacts of the ads choose 3 topics that you can talk about in the 3 body paragraphs. And complete it with a conclusion. To prove that what you say is happening with their ad campaign is happening provide specific measurements – comments, likes, engagements, sales.
 
Thesis and Topic Sentences (+ overall Paper focus) should include.
Company + Specific Product + Featured in Particular Advertisement/Campaign + Measurable Effect on Audience + social media platform
 
 
Include 5 sources
Should be a page number not the year in this citation
The paper should be in MLA FORMAT
 
Sample Body Paragraph
The Old Spice Swagger Ad appeared in The Rolling Stone magazine. Readers of this publication follow cultural trends in movies, music, politics, and sports. The Swagger ad used the emotional appeal of humor to make them laugh at the “transformation” achieved by the use of the product (Rajakumar 25). A loner goes from zero to hero with dozens of friends all because he used this deodorant. After viewing the ad, the reader  has positive associations with Old Spice. Of course, they know it won’t make such a literal transformation, but the lingering connection will lead to sales. Humor and this ad’s placement in a popular magazine definitely led to a revamping of the brand’s target from older men 40-60s to younger, 20-30s (Al Thani 2). We see this carrying over into their modern day ads on Instagram which use a newer slogan, “The man your man could smell like” that gained them 530,000 new followers.