Requirement: In this part you are required to evaluate the website below based o

Requirement:
In this part you are required to evaluate the website below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security … etc. You will need to analyze the business and provide suggestions to improve the current business situation. The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
Website: https://gathern.co
Guidelines for the assignment:
✓ The answer sheet must include the following: Cover page, Questions, and Answers
✓ Use font Times New Roman, 12 font size
✓ Use 1.5 line spacing with adjust to all paragraphs (alignment).
✓ Use the footer function to insert page number.
✓ Ensure that you follow the APA style in your project and references.
✓ The minimum number of required references is 5 references using APA style.
✓ Your whole project report length should be between 1250 to 1600 words.
✓ You must check the spelling and grammar mistakes before submitting the assignment.
✓ Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
✓ Your file should be saved as Word Doc. Follow this pattern to name the file: Your name_CRN_ECOM101_ Project_A or B.docx
Questions:
3.Site Design (3 marks)
Evaluate the website design focusing on the eight most important factors in successful ecommerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor.
(Discuss possible suggestions to improve the site design).
4.Business software (2 marks)
The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.
(Explain the different types of software used on the website to perform the current functionalities). What can be done to improve the software?
5.Payment and Security (3 marks) each point worths 1 mark
What are the methods of payment available in the online store?
What are the technologies used on the website to secure the online transactions?
What is the current privacy policy of the online store? Outline how the information is collected and used? (What can be added to the privacy policy? Explain why?)
(What other methods can be added? Explain why?)
(What other technologies can be added? Explain why?)
6.Categorize marketing and advertising strategy and method (2 marks)
Explain the current online, offline, and social media marketing strategies of the e-commerce business? (Provide photos or screenshots of your business marketing activities, What can be done to improve the marketing aspects of the business?)
Know your competitors (3 marks)
Conclude your report (2 marks)
Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. (What can be done by learning from your competitor’s experience?)
Summarize the above points and include your recommendation to improve the e-commerce business.