PRODUCT REVIEW: The product review assignment is designed to demonstrate your analytical and writing skills as well as your understanding of the reading material assigned during the semester. The paper should be approximately three pages. Students will choose one beauty product and will review three general areas: 1) product efficacy (What claims does the product make? Does it follow through on these claims – via use of the product and/or consumer reviews?), 2) ingredients (look up scientific names, translate, and define purpose), and 3) marketing campaign (who is the target market/consumer? What is the marketing strategy, message, images, and language used?). Paper due on May 6th. Students will use APA style for citation. This assignment must be typed and posted online via the Blackboard assignment link and on the Discussion Forum.
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