Please, work with a partner to analyze the following case and answer the questions.
Gosse, J. and Orchin, J. (2023). MVMT Strength: Lifting Profits.
Read the case, analyze to answer the questions, submit your responses in a written document (Word or PDF). We will explore this case further in a later assignment.
Perform a competitor and consumer analysis. What is the company’s competitive advantage?
What are some marketing plans that you would recommend for the company. Explain why.
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