Please answwer the following questions:
1. What can happen that could change a PPC campaign from low-cost advertising to high-cost advertising?
2. Name a way to increase your click-through rate.
3. Which of three PPC tools and services researched are the best and why?
4. Find another PPC service, not mentioned in your resources and write a sentence containing what it is and a good feature of it.
5. Name an HTML tag that you should use in your site to help with SEO and why?
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