develop a memo and related deliverables (ads, memes, calls to action) your campaign would use to educate, persuade, and mobilize targeted audiences, deliverables that supporters and donors could then use to re-post, thereby seeking to influence their own social media networks.
Again, think of Twitter, Facebook, Instagram, TikTok, or other platforms that would reach voters or that you’d like your supporters to use to get their family, friends, and contacts to support your candidate.
Examine some audiences you would choose, the messages you would use and the visuals and words you think might be effective (as well as the social media platform you would focus on)
You want to ensure the candidate, campaign leadership team, or whoever is going to hire you – or, in this case, grade your work – that you are constantly reviewing and revising your approach to meet the ongoing challenge of maximizing your candidate’s strengths and taking advantage of your opponent’s weaknesses.
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