Data analytics using SPSS: 1. Details of the participants  2. Measurement model

Data analytics using SPSS:
1. Details of the participants 
2. Measurement model summary (EFA)
3. Assessment of the measurement model (AVE)
4. HTMT criterion 
5. Direct effects
Visualize the results and explain it
The research is about “The relationship between social media influencers and Consumers purchasing behavior in Saudi Arabia”
The survey consists of 43 questions
There are 220 Participants
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