COURSE OBJECTIVE This assessment addresses the following course objective(s): De

COURSE OBJECTIVE
This assessment addresses the following course objective(s):
Develop a marketing plan.
Instructions
The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts the comprise a marketing plan. Your final deliverable for this class will be a strategic marketing analysis and plan.
The final plan should illustrate the following points:
Consumer problem to be solved/gains to be providedNature of the proposed solution
Positioning statementDetails on a target market and market segmentation
Market analysisSWOT analysis
Details on competing products or services
Discussions on differentiation from competition
discussion on market trends based on research
New product development process summaryDetails on the process used to develop this hypothetical product
Discussion on how concept/product could be tested
Marketing strategyProvide an overview of the planned marketing and advertising strategy
Provide more specific details and discussions on one of the following:Integrated marketing communication plan
Logistics and distribution to include reverse logistics
Submit
Support your paper with a minimum of three (10) external resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 13-15 pages, not including title and reference pages.
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
No plagiarism and no AI. It will be detected by turnitin AI