Corporate Strategy and Diversification Corporate diversification strategies rais

Corporate Strategy and Diversification
Corporate diversification strategies raise a wide range of strategic management issues. Read the case study found in your textbook: Case 16: Manchester City: Building a Multinational Soccer Enterprise, p.554 (in the textbook).
Discuss how Manchester City Football Club (MCFC) established competitive advantage?
Discuss the circumstances where diversification created value for MCFC? What were the circumstances where it did not create value?
Discuss how MCFC’s resources and capabilities influence its diversification decisions?
Directions:
Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.
Your initial post should address all components of the question with a 500 word limit.