What is a total market strategy, and why do marketers use this approach? Provide

What is a total market strategy, and why do marketers use this approach? Provide a recent example of a product or service that uses the total market strategy approach, and discuss the components that make it effective or ineffective.
Source: Chapter 5 Discussion Questions (Marketing an Introduction – Armstrong)
Three posts are required for this week’s discussion. You should post on at least three separate days throughout the week (one initial post plus two responses = three total).
Please put together complete and well, thought out responses. I am looking for original input so please share your thoughts and experiences so we can all learn from them. Please make sure that you back up the posts with factual information from the textbook, research, work/life experiences, etc.
I am looking forward to some great discussions!
Discussion Grading Criteria:
Thoroughly answered all of the questions: 40 points possible
Quality response to at least two classmates and/or Instructor: 30 points possible
References to text and/or other sources: 10 points
Spelling/Grammar at the college level: 10 points possible
Posted on 3 separate days: 10 points
Total: 100 points