Visit 2 stores or websites that sell similar merchandise to our “client” and cater to the same target audience. How are the retail formats (the elements in the retail mix) similar? Dissimilar? What is their competitive advantage over one another? Which do you believe has a stronger position? Give examples of competitive advantages and how our client can integrate them into their marketing mix.
client: iheartmacandcheese.com
competitor: newyorkgrilledcheese.com
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