Using data analytics skills and following the suggestion of the article, “How to

Using data analytics skills and following the suggestion of the article, “How to Get Smart on a New
Industry”, students will identify a non-hospitality company or product that could differentiate itself and
benefit from adding a hospitality component.
Thoroughness of section: Is there a clear reason why this was selected vs. something else? Is the reason
backed by data (can be reviews, rankings, surveys, etc.)? Does the explanation of why this industry could
differentiate itself and benefit from hospitality make sense?