This week, you will submit the final part of your Marketing Plan. Add this porti

This week, you will submit the final part of your Marketing Plan.
Add this portion of your marketing plan to the portion submitted last week, to complete your marketing plan (be sure to continue the formatting provided in the template). This section of your plan should be approximately 1-2 pages long with properly cited in-text citations.
Use these headings in bold font in your plan and cover the points beneath it.
Evaluating PerformanceThink back through the components of your marketing plan. How will you determine if your goals and objectives are being met? There are several metrics to choose from that can help shed light on whether or not your strategy is working. Discuss how you might use TWO metrics from each of the four following categories to evaluate if your plan is successful.
Measuring Digital and Social Media Effectiveness Reach metrics
Acquisition metrics
Engagement metrics
Conversion metrics
Retention Metrics
Financial Performance Metrics
Return on Marketing Investment
Revenue Analysis
Market Share Analysis
Profitability Analysis
Metrics for Evaluating Customer Relationship Management Share of Customer
Customer Equity
Customer Focus
Lifetime Value
Analytics for Auditing Social Responsibility
Qualitative analytics
Quantitative analytics