• Think about the story of New Coke and discuss the following questions. 1. Why

• Think about the story of New Coke and discuss the following questions.
1. Why do you think Coke suddenly lost its market share (from 60% to 24%)?
2. What do you believe the Coke management did wrong?
3. If you were the CEO of Coca‐Cola, what would you have done differently?
• Please share your thoughts/insights on each question by creating a new thread in the discussion forum.
• To earn full points, you need to understand the concept of “marketing myopia” and address the concept
in your response.
• Your written response should be original and creative. Avoid copying from others’ responses or the
internet (that is plagiarism and you will get zero points).