Reading Assignment:
Please read “The Role of Theory in Developing Effective Health Communications” by Joseph N. Cappella. This article provides a concise overview of how theoretical frameworks are crucial for crafting and assessing health communication strategies effectively.
https://onlinelibrary-wiley-com.york.ezproxy.cuny.edu/doi/epdf/10.1111/j.1460-2466.2006.00280.x
Discussion Questions:
1. How Theory Helps in Health Communication: After reading the article, think about why using theory is important when creating messages that aim to improve people’s health behaviors. Can you give an example from the article where a theory helped make a health message better? What problems might come up when trying to use theory in real-life health campaigns?
2. Looking Ahead in Health Communication: Based on what you read, how do you think new ideas and technology will change the way we create messages to help people make healthier choices? What’s your take on finding the right mix between using theory carefully and making sure health messages work well in real life?
please dont write nothing fancy just answer the question as the appear
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