Instructions Imagine you intend to convey to your team an example of a marketing failure and ways in which that failure could have been avoided. In your assignment, complete the following: Apply basic marketing principles to a business or organization. What were the marketing goals of your chosen case study? Examine the relationship of basic marketing strategies to business success. How did the company’s marketing strategy impact product sales and market share? Evaluate management execution of marketing and sales plans. What role did the execution of the marketing campaign play in the failure? Apply effective marketing planning and implementation. Provide two marketing strategies the company could have used to avoid this failure. Notes: If submitting the e-mail, Word is the preferred file format. If submitting the presentation, PowerPoint is the preferred file format. If recording a speech, Kaltura or Zoom is the preferred recording method. Requirements Your assignment should also meet the following requirements: Communication: Communicate in a manner that is scholarly and professional. Your assignment should be: Concise and logically organized. Free of errors in grammar and mechanics. Validation and support: Use a minimum of three relevant, credible, scholarly or professional resources such as the Wall Street Journal to support your work. APA format: Ensure you give credit to your sources. Use APA formatting when appropriate. Refer to the Evidence and APA Links to an external site. Campus page for guidance.
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