For Milestone Three, you will complete a draft of the SEM Strategy section of your search engine plan. In this section, you will propose an effective SEM strategy. Milestone Three provides you with an opportunity to obtain valuable feedback from your instructor that you can incorporate in your final project submission.
Specifically, the following critical elements must be addressed:
SEM Strategy: In this section, you will propose an effective SEM strategy.
Keywords: Based on the keywords you selected in the previous section, you will use Keyword Planner and Google AdWords to select final keywords that would be plausible based on the assigned budget and the website’s theme. Keep in mind that you can select the number of words you consider necessary. Present your keywords in a bulleted list.
Reasoning: Explain the logic behind your keyword selections, supporting your answer with findings from research and examples.
Tools: Provide screenshots of the results you obtained from Google AdWords and from the Keyword Planner spreadsheet.
What to Submit
Your draft should be 1–2 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins.
Keywords are
Café near me
Coffee shops near me
Nashville coffee
Bakery near me
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