Creating an advertising campaign for Northeastern University’s College of Profes

Creating an advertising campaign for Northeastern University’s College of Professional Studies (CPS) on platforms like the MBTA (Massachusetts Bay Transportation Authority) and Hulu requires careful planning to ensure maximum impact within the $25,000 budget. Below is a strategic approach to utilize this budget effectively across both platforms, considering the unique advantages and target audiences each platform offers. I drop my example for this class that advertising campaign.