1. Problem: Carlsberg, a leading global player in the brewing industry, faced si

1. Problem: Carlsberg, a leading global player in the brewing industry, faced significant challenges in Russia due to political risk, economic instability, and increased regulatory pressures. The situation was exacerbated by the Russian invasion of Ukraine in 2022, leading to ethical dilemmas and potential reputational damage for Carlsberg due to its substantial market presence and investments in Russia. Should Carlsbergs continue its production line in Russia, or should the company sell it? Who should sell, and how should the loss be covered?
2. Define the METHOD. (Pestle Method) explain what method you are going to use to solve the problem. A method could be interest arbitrage to pick the best investment, or hedging techniques to find the least-cost hedge, or some other theory or technique. The method is NOT the solution to the case.
3. Do the ANALYSIS. In this section, use most of your 1000 words to solve the problem. This should be reasonably easy, since you have already defined the problem carefully and told me what method you are going to use to solve it.
4. Draw some CONCLUSIONS. This may be a final paragraph in which you emphasize your solution to the problem and why it is best.
No more than 1000 words