1.  Considering that some who study business may not become chief executive offi

1.  Considering that some who study business may not become chief executive officers or work in upper management, why do you think strategic management should matter to all members and layers of an organization? 
2.  How would you describe an effective mission statement? What qualities do you feel are important to include, and why? 
3.  The influence of social media is huge. How can Facebook, Twitter, and other social media sites present a major threat or opportunity to a company? What advice could you offer a company to overcome these threats or to take advantage of the opportunities presented by social media? 
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