As part of your upcoming assignment in Week 7, you will develop a branding str

 
As part of your upcoming assignment in Week 7, you will develop a branding strategy that includes designing a logo for your hypothetical company. A logo should grab a customer’s attention and distinguish a company from its competitors. In fact, a logo is often the foundation of a brand’s identity.
For this discussion, visit the Forbes Magazine List of the World’s Most Valuable Brands:Links to an external site. 
Choose one of the brands from the list and analyze their logo. (Note: do not use Nike, Apple, or Starbucks)
Describe the brand and logo you selected.
How would you evaluate the effectiveness of the logo in conveying the brand personality and distinguishing the brand from its competitors?