Marketing Exam:
Using the files available for uploaded, the case Optical Distortion, Inc. (A), and the supplemental spreadsheet, answer the following questions. (this is not a essay, answer questions and please follow the instructions below using the information in the pdf case study, tables & charts )
1. What are the benefits of this product?
2. Would you introduce it?
3. Assuming it were introduced, how would you market it?
Please follow these instructions:
identify the following in your answers to the above questions.(use charts, qualtative & quantitative analysis, and show work)
customer: identify customer segmentation, market size, and Needs using the triangle (economics, psychology & functional)
competitors: who are they positioning
-underserved needs (chart attributes)
company:cost structure & strengths.
product: identify the value prop, positioning, product laugh and distribution.
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