I need answers to these questions for the case Starbucks: Driving Growth Through New Dining Occasions.
Please also make sure to address the questions below. Always make sure to start with a summary of what the case is about. Remember: your audience did not read the case study and don’t know what it is about.
What do customers want from quick service restaurants during lunch, in the afternoon, and in the evening? What outcomes are they looking for when they eat or drink during those times? How do these outcomes differ from what they want in the morning?
Identify a few specific opportunities for Starbucks based on the “Jobs to Be Done” (JTBD) framework for the lunch, afternoon, and evening day parts. How can Starbucks differentiate itself from competitors in doing these jobs for customers?
Develop a set of criteria to evaluate the product/company fit for the lunch, Sunset, and evening programs.
Assess the three programs on the evaluation criteria you developed for Question 3 and recommend which programs Starbucks should pursue.
What new ideas and suggestions do you have for Starbucks in its New Occasions strategy? What new products and experiences should Starbucks consider?
How do you see this strategy working in Saudi Arabia? What modifications should be considered to the lunch, Sunset, and evening programs?
What challenges do you anticipate in applying this Starbucks strategy in Saudi Arabia? Has it already been implemented? If so, what aspects of it? If not, why do you think this is the case?
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